More sales from your Shopify store.
Design, build, migration and care for shops that already sell. Fixed scope. Fast on mobile, safe on Google.
Shopify redesign, custom themes, migration, and store care.
Shopify store redesign, Online Store 2.0 theme development, WooCommerce to Shopify migration with SEO redirects, and store care for shops that already sell, led by the principal.
Shopify Store Design & Redesign
New build from scratch or redesign. Product pages, collections, cart, and checkout designed mobile-first to look like your brand and convert.
Custom Theme Development
Lean Liquid themes with sections, metafields, and Core Web Vitals budgets. No app bloat. You own the repo, docs, and access.
WooCommerce to Shopify Migration
From WooCommerce, Wix, Magento, Shopware, or custom. Catalog, customers, orders, URLs, and 301 redirects, then a designed storefront.
Shopify Store Care
Already selling on Shopify? Stay fast, findable, and sharp from $499/mo. Pause or adjust any month as needs change.
What we do for your store.
Design, theme code, and migration in one fixed-scope project. So the store looks like your brand and sells.
Stores designed to sell
Product pages, collections, cart, and checkout designed mobile-first. So the store looks like your brand and converts.
Fixed scope, clear handover
Deliverables and milestones in writing before work starts. You own the theme on handover.
Led end-to-end
Design to launch led with one point of contact. No handoffs between strangers.
Product-level standard
Ten years shipping products used by millions, including systems behind 150M+ downloads. Same care for your store.
Selected work.
Storefront design for Shopify brands.
SORA
Shopify redesign concept for eyewear with editorial PDP
Maison Aura
Shopify redesign concept for fragrance with luxury PDP-first
The design standard we bring to your store.
“Working with Orçun at Sweatcoin was a great experience. His technical expertise helps him tackle tough design challenges, and his proactive approach improves design discussions and collaboration. Independent, clear in communication, and highly analytical, he led our Core Team to build the Design System for Sweatcoin and Sweat Wallet and raised the overall app quality.”
Paweł Łuczak
Product Design Manager, Sweatcoin
“Orçun brought a keen design eye and passion for his work to every project. He was detailed not only in the design work he produced but also in how we ensured a strong UX process from start to finish, working hand-in-hand with product managers and engineers. He helped evolve our design practice from a local team in Istanbul to a global product organization and played a key part in creating and scaling the design process we used.”
Josh Redel
Social Robotics & Human-AI Experience, Zoox
“Orçun exemplified what it means to be a great team player during his time with Nolte. He is especially skillful in how he thinks about design and user experience, and played a major role in our design team, pushing the boundaries of our marketing efforts with his thinking around design. When needed, he also used his development skills to augment our engineering team. A+ teammate.”
Jeffrey Nolte
Founder, Nolte
“I've had the privilege of managing Orçun, and I wholeheartedly recommend him as a stellar product designer. His innovative approach to design, coupled with his deep understanding of user experience, has consistently elevated our projects. His ability to blend creativity with functionality sets him apart, and he's a proactive, collaborative team member making him an asset to any product development team.”
Diana Prohóda
Design Director, ex-Sweatcoin
“It's rare and refreshing to find a colleague like Orçun, whose expertise in product design deeply enriches our creative environment. I have witnessed firsthand the impact of his profound knowledge in UX design and his skillful implementation of design systems. His approach to UX is empathetic and user-centric, ensuring that products not only look great but also provide an intuitive and seamless experience. Beyond his professional talents, Orçun is a genuinely friendly and approachable person whose positive attitude makes the workplace a more collaborative space.”
Nesir Muradov
Product Designer, Colonist
Have a project in mind? We're one call away.
Common questions.
Something we didn’t cover? Ask directly: hello@subframe.agency
What does a typical Shopify redesign, theme build, migration, or care plan include?
A fixed-scope Shopify project with milestones: storefront UX, Online Store 2.0 theme development, or a WooCommerce to Shopify migration covering catalog, customers, orders, URL mapping, and 301 redirects. Written proposal before anything starts. No hourly meter. Store Care is monthly instead: speed, SEO, copy, and design plus dev hands from $499/mo.
We don't have a store yet. Can you still help?
Yes. We design and build first Shopify stores as well as redesigns with the principal from UX through theme handover, with docs and editor training.
Can you migrate us from WooCommerce (or Magento / Shopware / Wix) without losing SEO?
Yes. URL inventory, collection mapping, 301 redirects, metafields, and Search Console monitoring are deliverables. A small dip during recrawl is normal; redirect gaps are what we prevent.
What about a custom or legacy platform?
Same approach, harder plumbing. We audit what must come across: products, customers, order history, content, then rebuild the storefront on Shopify with clean redirects.
Who is this for and who is it not for?
Best fit: Shopify merchants needing a redesign, custom theme, or clean WooCommerce or Magento move, with one principal point of contact. Not cheap theme installs or app-stacking fixes.
Who owns the Shopify theme and the code?
You do, on full payment. Repo, docs, metafield schema, and access. Stay on retainer for CRO and campaigns if you want, not because you have to.
What drives the cost of a fixed-scope Shopify project?
Scope drivers: template count (home, collection, PDP, cart, checkout), catalog size and variant complexity, migration data volume, redirect count, and integrations. Project work is custom-scoped after a free discovery call with fixed milestones. Store Care is the exception: monthly care from $499/mo, scoped on the call.
How long does a WooCommerce to Shopify migration take?
Small catalogs typically run 4 to 8 weeks. Large or subscription heavy catalogs run 8 to 16 weeks including QA and redirect validation. Timeline is fixed in the proposal after the audit.
How do we start working together?
Book a free discovery call or send two sentences about your store through the contact form. We reply within one business day with real thoughts. If it fits, you get a fixed scope proposal with milestones. If not, you still leave with a useful read on your situation.
What do you need from us during the project?
Store access, brand assets, a list of apps and integrations, and one decision maker who can join weekly reviews. Content readiness decides more dates than development, so we flag asset gaps early instead of letting them surprise the schedule.
Do you offer help after launch?
Yes. Editor training and docs come with every build. After that, run it yourself or keep us around for CRO, campaigns, new templates, and platform updates. Retainers exist for momentum, not dependency.
Why principal-led instead of a bigger team?
You talk to the person doing the work from first call to handover. No account manager relay, no handoff between strangers. When extra hands are needed for a phase, the principal still owns quality and communication throughout.
Have a store that needs to sell more?
Tell us where you are. New store, a redesign, a move to Shopify, or care for the one you have.
Free 30-minute call. No deck required.