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A Shopify store, new or redesigned, that converts.

A storefront designed to convert: collection flow, product storytelling, cart and checkout trust, mobile first. New build or full redesign, never a template with a logo swapped in.

Talk redesign

The problem

Signs it looks DIY.

  • Generic template, logo swapped in
  • Product page that does not sell
  • Cart and checkout that leak

The fix

What design fixes.

  • Findable catalog and clear flows
  • Product pages built to convert
  • Cart, checkout, and campaign modules

Selected work.

Storefront design for Shopify brands.

SORA eyewear homepage, Vision, Reconsidered hero

SORA

Shopify redesign concept for eyewear with editorial PDP

Maison Aura homepage, Velvet Noir campaign

Maison Aura

Shopify redesign concept for fragrance with luxury PDP-first

Why it matters

People buy the feeling first.

Judged in seconds

Shoppers decide trust before reading a word. Template sameness reads as risk.

Doubt kills carts

Price, shipping, returns. Design answers each before the shopper has to ask.

Same brand to the end

Checkout should feel like you, not like a handoff to a stranger.

Concrete deliverables, no hand-waving.

Storefront UX

Information architecture, product and collection flows, cart and checkout, designed against how your customers shop.

Visual system

Type, color, components, campaign modules. A language the store can keep using, not a one-off homepage.

Key templates

Home, collection, product, cart, and checkout. Designed for mobile first, then desktop.

Handoff

Specs and notes the build can follow. Same team if we also develop it.

Questions we hear a lot.

Redesign or new theme: which do we need?

If your catalog is simple and the theme is current Online Store 2.0, a configured premium theme plus merchandising often wins. If every layout fights the template, mobile PDP is slow from app scripts, or competitors run the same theme, a redesign pays. We tell you honestly on the discovery call, including when the cheap answer is right.

Will a redesign hurt our Google rankings?

Not if URLs, titles, and content stay intact. We keep URL structures identical where possible, port metadata, and validate product schema. Ranking drops blamed on redesigns are usually missing redirect maps or rewritten collection slugs, both of which we scope explicitly.

What does a redesign actually ship?

Collection architecture, product page modules, cart and checkout trust, and campaign sections your team can reuse without a developer. Mobile first, then desktop. Specs and notes the build can follow, same principal if we also develop it.

How do we start if we have no store yet?

Same process, friendlier. We design the storefront around how your customers shop, then build it as a lean theme you own. Street shops and new DTC brands are welcome. Bring two sentences about what you sell and what success looks like.

How long does a redesign take?

Most redesigns run 4 to 8 weeks from audit to launch, depending on template count and content readiness. Photography and copy decide more dates than design does. If assets are ready, the schedule holds. If not, we run a short content sprint first so the build never waits on missing pieces.

What do you need from us to start?

Access to the current store, analytics if you have them, brand assets, and one decision maker who can join weekly reviews. Two sentences about what hurts and what success looks like beats a fifty page brief. We handle the rest of the discovery on the call.

Do you write copy or handle photography?

We shape product storytelling, collection structure, and page level copy direction as part of UX. Full brand copywriting and photo shoots sit with you or your creatives, and we art direct what the templates need. If existing assets are thin, we say so early and scope around it.

What happens after launch?

You get editor training, docs, and a monitoring window where we watch speed, schema, and checkout behavior. Then you choose. Run it yourself with what we handed over, or keep us around for CRO, seasonal campaigns, and new templates. No pressure either way.

A store that looks like you, built to convert.

Free 30-minute discovery call. We’ll map your situation and give you an honest read.

Talk redesign