Storefront UX
Information architecture, product and collection flows, cart and checkout, designed against how your customers shop.
A storefront designed to convert: collection flow, product storytelling, cart and checkout trust, mobile first. New build or full redesign, never a template with a logo swapped in.
The problem
The fix
Storefront design for Shopify brands.

SORA
Shopify redesign concept for eyewear with editorial PDP

Maison Aura
Shopify redesign concept for fragrance with luxury PDP-first
Why it matters
Shoppers decide trust before reading a word. Template sameness reads as risk.
Price, shipping, returns. Design answers each before the shopper has to ask.
Checkout should feel like you, not like a handoff to a stranger.
Information architecture, product and collection flows, cart and checkout, designed against how your customers shop.
Type, color, components, campaign modules. A language the store can keep using, not a one-off homepage.
Home, collection, product, cart, and checkout. Designed for mobile first, then desktop.
Specs and notes the build can follow. Same team if we also develop it.
If your catalog is simple and the theme is current Online Store 2.0, a configured premium theme plus merchandising often wins. If every layout fights the template, mobile PDP is slow from app scripts, or competitors run the same theme, a redesign pays. We tell you honestly on the discovery call, including when the cheap answer is right.
Not if URLs, titles, and content stay intact. We keep URL structures identical where possible, port metadata, and validate product schema. Ranking drops blamed on redesigns are usually missing redirect maps or rewritten collection slugs, both of which we scope explicitly.
Collection architecture, product page modules, cart and checkout trust, and campaign sections your team can reuse without a developer. Mobile first, then desktop. Specs and notes the build can follow, same principal if we also develop it.
Same process, friendlier. We design the storefront around how your customers shop, then build it as a lean theme you own. Street shops and new DTC brands are welcome. Bring two sentences about what you sell and what success looks like.
Most redesigns run 4 to 8 weeks from audit to launch, depending on template count and content readiness. Photography and copy decide more dates than design does. If assets are ready, the schedule holds. If not, we run a short content sprint first so the build never waits on missing pieces.
Access to the current store, analytics if you have them, brand assets, and one decision maker who can join weekly reviews. Two sentences about what hurts and what success looks like beats a fifty page brief. We handle the rest of the discovery on the call.
We shape product storytelling, collection structure, and page level copy direction as part of UX. Full brand copywriting and photo shoots sit with you or your creatives, and we art direct what the templates need. If existing assets are thin, we say so early and scope around it.
You get editor training, docs, and a monitoring window where we watch speed, schema, and checkout behavior. Then you choose. Run it yourself with what we handed over, or keep us around for CRO, seasonal campaigns, and new templates. No pressure either way.
Lean Liquid themes with sections, metafields, and Core Web Vitals budgets. No app bloat. You own the repo on handover.
From WooCommerce, Wix, Magento, Shopware, or custom. Catalog, customers, orders, URLs, and 301 redirects, then a designed storefront.
Already selling on Shopify? Stay fast, findable, and sharp from $499/mo. Pause or adjust any month as needs change.
Free 30-minute discovery call. We’ll map your situation and give you an honest read.