A studio built around one belief:
The best AI doesn’t replace teams. It gives good teams leverage. Subframe exists to build that leverage: custom AI integration, grounded in serious design and production-grade engineering.
Subframe is led by Orçun Ilbeyli, a senior product designer who spent a decade on the other side of the table - leading design systems and product work at companies like Sweatcoin, Sojern, and Checkly.
That background shapes everything here. We’re not an AI lab chasing demos, and we’re not a dev shop translating tickets. We’re the team that understands how products actually get designed, built, shipped, and maintained - and where AI genuinely removes friction from that pipeline.
We deliberately stay small and senior. When you work with Subframe you get principals doing the work, direct communication, and systems built to be handed over - not dependencies designed to keep you paying.
Sweatcoin
Led the Design System for Sweatcoin & Sweat Wallet with the core team - 150M+ downloads.
Sojern
Design engineering for travel-marketing platforms processing billions of intent signals.
Checkly
UX for developer-first monitoring tooling used by thousands of engineering teams.