Notes from the field.
Practical thinking on Shopify migrations, store AI, and the apps that actually belong in a merchant’s stack.
Moving from WooCommerce to Shopify without losing SEO
The terror is rankings and data. Treat URLs, redirects, and customer history as first-class work, not a data dump.
2026-08-10 · 6 min
Shopify Magic is not your store's AI
Magic writes copy. Sidekick assists. Neither knows your catalog, orders, or languages the way a custom layer can.
2026-07-22 · 4 min
When to build a private Shopify app (and when not to)
Off-the-shelf is fine until it owns a core workflow. A private app is for gaps, ERPs, and things you refuse to rent.
2026-06-30 · 4 min
Shopify redesign vs new theme: when custom pays off
A $300 theme covers simple catalogs. A redesign pays when Dawn plus apps leaks conversion on PDP, mobile, and checkout.
2026-09-07 · 4 min
How long does a WooCommerce to Shopify migration take?
Small catalogs 4-8 weeks, large or subscription-heavy 8-16. Data is fast. Redirects, QA, and redesign decide the timeline.
2026-09-07 · 6 min
What drives Shopify redesign and migration cost
No project price list here. Just the scope drivers that move every honest quote: templates, catalog, redirects, and integrations.
2026-09-06 · 5 min
Wix to Shopify migration: what actually transfers
Outgrew the Wix builder. Here is what moves to Shopify cleanly, what needs rebuilding, and how to keep Google on your side.
2026-09-06 · 5 min
How to choose a Shopify redesign and migration partner
Agency, freelancer, or solo senior. The questions that reveal who will protect your rankings and who is guessing.
2026-09-07 · 5 min